About

I don't work off conjecture.

Not anecdote, not assumption, not whatever this month's marketing weather says. Data is always available in some form; my job is collecting it, reading it honestly, and acting on what it says. From infrastructure to aesthetics.

Greg Drake runs Greg Drake Digital, a one-person practice in Petaluma, California. He has been building on computers since a TRS-80 with a cassette tape drive and now works with frontier AI tooling. The method has not changed: measure first, recommend from evidence, publish numbers with tools and dates.

Since the cassette drive

The machines changed. The discipline didn't.

I started in grade school on a Radio Shack TRS-80 wired to a television, typing BASIC into command lines and saving text games to cassette tape. You learned fast that the machine does exactly what the evidence says it will do, and nothing that your hopes say.

Forty-some years later, the machines are frontier AI models, and I use them daily: for my own trading systems, research harnesses, monitoring automation, and for client work. That matters when you hire someone to make AI useful to your business. I am not reselling a trend I read about; I am handing you tooling I run on myself first.

The through-line is the same as it was on the cassette drive: understand the machine, make it work for people. Not the other way around.

Solo, as a method

One person is the feature.

The person who audits your site writes the quote, does the work, and answers when something breaks. Nothing is lost in a handoff because there are no handoffs. What used to take an agency team now takes one careful person with modern infrastructure and AI leverage, and the receipts on the Evidence page are how you check that claim instead of trusting it.

  • Evidence over opinion. Every recommendation names its instrument and date, and I keep the raw records.
  • Fair accounting. Findings start with what is working. Proposals include what I recommend you not buy.
  • You own everything. Domain, site, content. Complete export whenever you ask.
  • Month to month. Fixed written quotes, no contracts, no hourly meter.

One design note, since this site is monochrome on purpose: the logo above is built on the golden ratio, down to the letter spacing. Restraint is a discipline here, not a budget.

Request your Free Baseline Reading Or just email one question. Either way you get me, not a queue.