Answers

Straight answers to the questions people actually ask.

Every page here starts with the answer, then shows the evidence behind it. Plain words, dated facts, under five minutes each. If a technical term appears, its meaning in practice appears in the same breath.

Money

How much does a website cost in Sonoma County?

Market rates run from under a thousand dollars on a do-it-yourself builder to well into five figures with an agency, and the things that drive the difference are knowable before you spend anything.

Updated July 2026

Hiring

Web designer vs web developer: which do you need?

A designer decides how your site looks and reads; a developer makes it load fast, stay secure, and work everywhere. Most small-business projects need both skills, sometimes in one person.

Updated July 2026

AI search

Is your brand visible to AI?

Probably not yet: AI assistants answer from facts they can read, most business websites publish none, and you can test yours in sixty seconds for free.

Updated July 2026

Reputation

Are you an authority in the eyes of AI?

For professionals whose name is the brand: assistants assemble your reputation from profiles, reviews, and listings, and if those disagree or sit stale, someone else gets recommended.

Updated July 2026

Aging sites

Is your old website a liability?

It can be: a site can look fine in a browser while the software underneath stopped getting security fixes years ago, and the difference between repair and rebuild is measurable.

Updated July 2026

More answers are added as the questions come in. Have one? Email it; if it is worth answering publicly, it gets a page.