Where do you stand? Three questions decide it.
I work the way a good doctor does: diagnose first, treat what the evidence shows, then keep watch so it stays fixed. Just need a website? Every site I build is AI-ready by construction. Start here.
Greg Drake Digital works in three stages. Diagnose: evidence-based audits of websites, AI visibility, authority, reputation, competitors, compliance, and domain portfolios. Treat: AI-ready builds, rescues, consolidations, visibility programs, and automation. Maintain: monitored care plans and quarterly re-measurement. Every finding names its tool and date.
Can AI see you?
When an assistant answers "who should I hire," it works from what it can read about you. If your facts are not readable, it recommends whoever's are. One documented engagement went from absent in three assistants' answers to cited by ChatGPT within 24 hours of relaunch, because the readable evidence changed.
What answers this door: the AI Visibility Audit (what assistants say about you today and exactly why), and when the findings call for it, the AI Visibility Program: structured facts, authority content, and re-measurement as the answer engines keep changing their rules. Read: is your brand visible to AI?
What does the web say about you?
Search yourself the way a stranger would: your name, your business, your town. Every stale listing, mixed-up profile, and unanswered review is part of the answer people, and now machines, assemble about you. If your name is the brand, this is the whole ballgame.
What answers this door: the Authority Audit (everything a prospect finds when they look you up, scored, with the highest-value fixes ranked), the Reputation Audit (profiles, reviews, and identity consistency), and Reputation and Identity Repair when the findings call for it. Read: are you an authority in the eyes of AI?
Where do you stand in your field?
You do not have to outrun the bear; you have to outrun the other hikers. Most fields are far enough behind that modest, targeted work puts you ahead. I run the same instruments on your competitors that I run on you, and the side-by-side tells you exactly how much is enough. When the honest answer is "do not spend much here," you get that answer, with the data attached.
What answers this door: the Competitive Benchmark (your reading beside theirs), the Full Website Audit (every page, every check, severity-ranked, the flagship), the Compliance Review (accessibility, privacy, end-of-life software, written to hand to counsel), the Domain Portfolio Review, and The Complete Picture, which is all of it in one brief. Read: is your old website a liability?
The work the findings call for.
- The AI-Ready Build. New sites with machine-readable facts, code-level accessibility, and nothing to hack. Usually follows an audit; available directly at /websites.
- Site Rescue. Down, hacked, or held hostage. Its own lane, no reading required.
- Consolidation. Several aging sites become one that can be maintained. Usually follows the Domain Portfolio Review.
- Campaign and presentation pages. Purpose-built pages with one job: a guide for a prospect, a landing page for a push, built fast and measured.
- Working Systems. Custom AI and automation around your actual workflows: document and transaction intelligence, evaluators and scoring tools, knowledge bases built from your own records, custom GPTs and Claude skills carrying your brand assets, back-office and trading automation. These are tools I build and run in my own practice first, then shape to yours.
- The AI Visibility Program. The ongoing version of door one: structured facts, authority content, and re-measurement as the answer engines keep changing their rules.
Advise and support.
- Consulting. A second brain for decisions about tools, process, and where technology pays off, grounded in the same evidence discipline as everything else here. If the honest answer is that you do not need what I sell, that is the answer you get.
- Hardware and software support. Machines set up, email and domains sorted, backups verified, and someone to call before small problems become outages.
Maintain: because every number on this site decays.
- Site Care. Around-the-clock monitoring, updates, and a weekly one-page report. Month to month.
- Site Care Plus. Care plus content upkeep: the legal, regulatory, and accessibility surfaces that quietly go stale.
- The Quarterly Reading. Your five instruments, re-run every quarter, dated, with the drift explained. The cheapest way to never be surprised.
Rules, in writing, before money moves.
- Readings and audits come first, with fixed scope. The findings are yours either way.
- Every project gets a fixed written quote. No hourly meter.
- Care is month to month. Leave anytime; you own the domain, the site, and the content.
- Every proposal includes what I recommend you NOT buy.